Privacy - Spryse

Collection and Use of Personal Information

Personal information is data that can be used to uniquely identify or contact a specific individual.

You may be asked to provide your personal information anytime you are in contact with us (like when you fill out our contact form or sign up for a newsletter). You are not required to provide the information we requested, but if you choose not to do so, in many cases this means we will not be able to provide you with our products or services or respond to your inquiries.

What, what for and how are we using your personal information

We are not currently collecting any data when you are interacting with us.

Analysis and tracking tools

We use cookies and tracking tools to provide you with an optimal experience when visiting our websites and using our apps and digital offerings. To do this, we use analytics and tracking tools to

Ensure functionality
Usage analysis, in order to thereby be able to optimize the products
Market research, thereby gaining insights into target groups
For advertising
For testing purposes (e.g. contract implementation for free and paid offers)
For IT security and fraud prevention

Profiling or automated decision-making only takes place if this is expressly stated below. Otherwise, profiling or automated decision-making does not take place.

Cookies

If cookies, device identifiers or other information are stored or retrieved on your end device for processing, the legal basis for this is the European Cookie or e-Privacy Directive in conjunction with the Telemedia Act or the General Data Protection Regulation. These services are largely integrated via the Google Tag Manager.

Cookies are text files that contain data of visited websites or domains and are stored by a browser on users' computers. The primary purpose of a cookie is to store information about a user during or after their visit within an online offer. Cookies can be set by us or by third parties.

In order to ensure the functionality of our digital offers, we process your data on the basis of our legitimate interest, by

Storing and/or retrieving information on a device
Provide ads or content technically

For product optimization, we process your data based on our legitimate interest by

Measuring content performance
Using market research to gain insights about target groups
Develop and improve products

For personalization purposes, we process your data with your consent by

Creating a personalized ad profile
Creating a personalized content profile
Select personalized content
Select personalized content and merge it with offline data sources
Linking different devices

In order to be able to finance ourselves with advertising, we process your data with your consent by

selecting simple ads
select personalized ads
measure ad performance

We use precise location data only with your consent.

We do not actively query device properties for identification (fingerprinting).

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses cookies, which are stored on your computer or mobile device and which allow an analysis of your use of the website. The information generated by the cookie about your use of this website (including your IP address) will be transmitted to and stored by Google on servers in the United States. In the event that IP anonymization is activated on this website, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

We use this information to evaluate your use of the website, compile reports on website activity for website operators and provide other services relating to website activity and internet usage, including but not limited to Google Analytics Demographics and Interest performance reporting features. Google Analytics Demographics and Interest Reporting allows us to use data from Google's interest-based advertising and/or third-party data about our advertising audience (e.g., age, gender, and interests) in conjunction with Google Analytics for targeted and optimized advertising activities, strategies, and content on our website.

Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will in no case associate your IP address with other data stored by Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout.

Privacy Questions

If you have any questions regarding our Privacy Policy or data processing, or if you would like to make a complaint about a possible breach of local privacy laws, please contact us: contact[at]spryse.com.